How I help e-commerce brands grow
Every brand is at a different stage so every engagement is scoped to what your business needs.
I work with founder-led brands at the point where growth needs more than instinct. That includes getting the foundations right, building a clear plan and making sure it gets delivered.
I start by understanding the business properly: your numbers, your customers, your site and the team and suppliers around it. From there, I identify what's holding growth back and set out the priorities, targets and timeline to fix it.
Then I stay involved. Depending on what your brand needs, that means advising you and your team on an ongoing basis, managing your Shopify store month to month, or delivering a specific project such as a migration, a CRO programme or a Klaviyo rebuild.
Ongoing senior advice for founders who want experienced judgement on their business, without a full-time hire.
E-commerce Consulting
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E-commerce strategy, priorities and growth targets
Trading plans, product launches and promotional calendars
Site performance, conversion and customer experience
Retention and email strategy
Building and directing your team, agencies and suppliers
Reporting that shows clearly what's working and what isn't
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We start with a call to understand where the business is and where you want it to go. I then review your numbers, site and set-up, and propose a scope that fits: regular strategy sessions, direct access in between and as much hands-on support as you need.
Ongoing E-commerce Management
Your Shopify store, managed month to month, with a scope built around your brand's priorities rather than a fixed package. It keeps performing while you focus on the wider business.
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Store management: products, collections, discounts, settings and apps
Site updates and content changes
Conversion testing and optimisation
Email campaigns and Klaviyo management
Monthly performance reporting
Regular strategy calls
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I start with a review of your store and set-up, then agree a monthly scope based on what your brand needs. I direct the work, bring in specialists where needed, and we review progress together each month.
Defined work with a clear scope and fee, agreed before we start. A good place to begin if you need something specific done properly, or would like to work together on a project before committing to ongoing support.
E-commerce Projects
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CRO audits and implementation
A/B testing programmes
Shopify builds, re-designs and migrations
Klaviyo set-up, flows and email strategy
Subscriptions and loyalty programmes
Site speed, technical SEO and integrations
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I start by reviewing what you have and what you need, then send a proposal with clear deliverables, a timeline and a fixed fee. No surprises once the work starts.
What founders say
How we work together
1. Intro call (30 min)
We talk through where your brand is, what's holding it back and where you want to take it, and whether working together makes sense.
2. Review
With access to your platforms, I look at your numbers, site and set-up, so any recommendation is based on your data rather than assumptions.
3. Proposal
A clear scope, timeline and fee, built around what your brand actually needs.
4. Kick-off & delivery
We agree priorities on a kick-off call, then I keep you updated throughout, with regular and direct communication.