The boutique e-commerce agency for growing brands.
We help jewellery, fashion & wellness brands increase conversions by up to +300% and grow traffic from new channels.
Who We Are
We're a female-founded London agency that specialises in launching and scaling e-commerce brands.
Safura Harrison
Founder & Director
I've been building e-commerce brands since 2010 including co-founding two start-ups. After years working across luxury, fashion and jewellery and experiencing firsthand how transactional most agencies can be, I started Killing Digi.
I didn’t want to build a typical disconnected agency that either creates strategy decks and disappears or executes orders without understanding the bigger picture. Instead I created an expert team that works like an internal e-commerce department should.
Killing Digi adapts to what you actually need: high-level strategy, hands-on implementation or both. We work collaboratively based on your resources and we genuinely care about your business trajectory, not just your click-through rates.
We’re a small remote team based in Hackney Wick and we work with mission-driven businesses building something meaningful.
The Killing Digi Ethos
How We Work
We work as an extension of your team, not as an external vendor. That means we work directly with founders and marketing teams to understand your business, your goals and what resources you have available.
We manage individual channels (email, paid ads, CRO) but we view them as part of your entire digital ecosystem, connecting insights across the entire marketing funnel rather than working in silos.
Our approach is collaborative and honest: we push back when something isn't right, fix what's broken before scaling what works, and work closely with your team to build sustainable growth.
Why Work With Us
We’re a small hands-on team of passionate doers who treat your business like our own.
1. Small roster
We work with just 4-5 clients at a time because we care about doing excellent work. This ensures you get the attention and results your brand deserves.
2. Everything in-house
No outsourcing: You always collaborate directly with our core team of digital experts, not junior account managers.
3. Full transparency
Honest feedback, strategic pushback when needed and connecting insights across channels that most agencies working in silos would miss.
4. Data-led decisions
Every strategy is data-backed by analysis and years of experience. No gut-feeling decisions- we constantly test, measure, optimise, repeat.
5. Open collaboration
We understand this is your investment and we bring emotional intelligence alongside technical expertise. We're rigid on deadlines and flexible where it matters.
6. Purpose-driven partnerships
We work with brands that ask ‘should this exist?’ before ‘will it sell?’ Businesses that prioritise conscious consumption as much as they do topline growth.
From Our Clients
What We Do
E-commerce Development & Optimisation
Our core service: Shopify builds, migrations and conversion rate optimisation strategy and implementation that turn more visitors into customers.
Email & CRM Strategy & Management
Klaviyo set-up, automated flows, campaigns and segmentation that drives revenue and turns one-time buyers into loyal repeat customers.
Meta & Google Ads
With a solid foundation, we scale profitably through paid ads and continuous optimisation. Profitable campaigns with proper tracking and creative testing.